# Customer Nontransactional Value Cocreation in an Online Hotel Brand Community: Driving Motivation, Engagement Behavior, and Value Beneficiary

> Research article (Journal of Travel Research, 2021) · cited 49× · AI/ML

**Wikidata**: [openalex:W3181870957](https://www.wikidata.org/wiki/openalex:W3181870957)  
**Source**: https://4ort.xyz/entity/customer-nontransactional-value-cocreation-in-an-online-hotel-brand-community-driving-motivation-engagement-behavior-and