# Customer mindset metrics: A systematic evaluation of the net promoter score (NPS) vs. alternative calculation methods

> Research article (Journal of Business Research, 2022) · cited 36× · AI/ML

**Wikidata**: [openalex:W4281559869](https://www.wikidata.org/wiki/openalex:W4281559869)  
**Source**: https://4ort.xyz/entity/customer-mindset-metrics-a-systematic-evaluation-of-the-net-promoter-score-nps-vs-alternative-calculation-methods