# Customer lifetime value determination based on RFM model

> Research article (Marketing Intelligence & Planning, 2016) · cited 69× · AI/ML

**Wikidata**: [openalex:W2400016153](https://www.wikidata.org/wiki/openalex:W2400016153)  
**Source**: https://4ort.xyz/entity/customer-lifetime-value-determination-based-on-rfm-model