# Customer-Interfacing Retail Technologies in 2020 & Beyond: An Integrative Framework and Research Directions

> Research article (Journal of Retailing, 2020) · cited 193× · AI/ML

**Wikidata**: [openalex:W3080673917](https://www.wikidata.org/wiki/openalex:W3080673917)  
**Source**: https://4ort.xyz/entity/customer-interfacing-retail-technologies-in-2020-amp-beyond-an-integrative-framework-and-research-directions