# Customer Inspiration: Conceptualization, Scale Development, and Validation

> Research article (Journal of Marketing, 2017) · cited 365× · AI/ML

**Wikidata**: [openalex:W2345146686](https://www.wikidata.org/wiki/openalex:W2345146686)  
**Source**: https://4ort.xyz/entity/customer-inspiration-conceptualization-scale-development-and-validation