# Customer heterogeneity and innovation‐based competitive strategy: A review, synthesis, and research agenda

> Research article (Journal of Product Innovation Management, 2021) · cited 52× · AI/ML

**Wikidata**: [openalex:W3159560533](https://www.wikidata.org/wiki/openalex:W3159560533)  
**Source**: https://4ort.xyz/entity/customer-heterogeneity-and-innovationbased-competitive-strategy-a-review-synthesis-and-research-agenda