# Customer Experience in Retail: A Systematic Literature Review

> Research article (Applied Sciences, 2020) · cited 57× · AI/ML

**Wikidata**: [openalex:W3094772225](https://www.wikidata.org/wiki/openalex:W3094772225)  
**Source**: https://4ort.xyz/entity/customer-experience-in-retail-a-systematic-literature-review