# Customer engagement through omnichannel retailing: The effects of channel integration quality

> Research article (Industrial Marketing Management, 2018) · cited 320× · AI/ML

**Wikidata**: [openalex:W2905730507](https://www.wikidata.org/wiki/openalex:W2905730507)  
**Source**: https://4ort.xyz/entity/customer-engagement-through-omnichannel-retailing-the-effects-of-channel-integration-quality