# Customer Engagement in Sport: An Updated Review and Research Agenda

> Research article (Journal of Sport Management, 2022) · cited 61× · AI/ML

**Wikidata**: [openalex:W4225740851](https://www.wikidata.org/wiki/openalex:W4225740851)  
**Source**: https://4ort.xyz/entity/customer-engagement-in-sport-an-updated-review-and-research-agenda