# Customer engagement and performance in social media: a managerial perspective

> Research article (Electronic Markets, 2021) · cited 26× · AI/ML

**Wikidata**: [openalex:W3119424122](https://www.wikidata.org/wiki/openalex:W3119424122)  
**Source**: https://4ort.xyz/entity/customer-engagement-and-performance-in-social-media-a-managerial-perspective