# Customer complementarity in the digital space: Exploring Amazon’s business model diversification

> Research article (Long Range Planning, 2020) · cited 91× · AI/ML

**Wikidata**: [openalex:W3010748157](https://www.wikidata.org/wiki/openalex:W3010748157)  
**Source**: https://4ort.xyz/entity/customer-complementarity-in-the-digital-space-exploring-amazons-business-model-diversification