# Customer Complementarity in the Digital space: Exploring Amazon's Business Model Diversification

> Research article (Academy of Management Proceedings, 2020) · cited 16× · AI/ML

**Wikidata**: [openalex:W3046127306](https://www.wikidata.org/wiki/openalex:W3046127306)  
**Source**: https://4ort.xyz/entity/customer-complementarity-in-the-digital-space-exploring-amazon-s-business-model-diversification