# Customer co-creation in B2C e-commerce: does it lead to better new products?

> Research article (Electronic Commerce Research, 2016) · cited 74× · AI/ML

**Wikidata**: [openalex:W2318451123](https://www.wikidata.org/wiki/openalex:W2318451123)  
**Source**: https://4ort.xyz/entity/customer-co-creation-in-b2c-e-commerce-does-it-lead-to-better-new-products