# Customer churn prediction in telecommunication industry using data certainty

> Research article (Journal of Business Research, 2018) · cited 244× · AI/ML

**Wikidata**: [openalex:W2793003883](https://www.wikidata.org/wiki/openalex:W2793003883)  
**Source**: https://4ort.xyz/entity/customer-churn-prediction-in-telecommunication-industry-using-data-certainty