# Customer Choice Models vs. Machine Learning: Finding Optimal Product Displays on Alibaba

> Research article (Operations Research, 2021) · cited 85× · AI/ML

**Wikidata**: [openalex:W3210418234](https://www.wikidata.org/wiki/openalex:W3210418234)  
**Source**: https://4ort.xyz/entity/customer-choice-models-vs-machine-learning-finding-optimal-product-displays-on-alibaba