# Customer categorization using a three-dimensional loyalty matrix analogous to FMEA

> Research article (International Journal of Quality & Reliability Management, 2020) · cited 11× · AI/ML

**Wikidata**: [openalex:W3107993430](https://www.wikidata.org/wiki/openalex:W3107993430)  
**Source**: https://4ort.xyz/entity/customer-categorization-using-a-three-dimensional-loyalty-matrix-analogous-to-fmea