# Customer-Brand Relationships in the Context of Digital Brands

> Research article (35 th Bled eConference Digital Restructuring and Human (Re)action, 2022) · cited 11× · AI/ML

**Wikidata**: [openalex:W4290828513](https://www.wikidata.org/wiki/openalex:W4290828513)  
**Source**: https://4ort.xyz/entity/customer-brand-relationships-in-the-context-of-digital-brands