# Customer-brand disidentification: Conceptualization, scale development and validation

> Research article (Journal of Business Research, 2021) · cited 55× · AI/ML

**Wikidata**: [openalex:W3163758518](https://www.wikidata.org/wiki/openalex:W3163758518)  
**Source**: https://4ort.xyz/entity/customer-brand-disidentification-conceptualization-scale-development-and-validation