# Customer brand co-creation behavior: conceptualization and empirical validation

> Research article (Marketing Intelligence & Planning, 2018) · cited 113× · AI/ML

**Wikidata**: [openalex:W2793928090](https://www.wikidata.org/wiki/openalex:W2793928090)  
**Source**: https://4ort.xyz/entity/customer-brand-co-creation-behavior-conceptualization-and-empirical-validation