# Customer-based perceptual map as a marketing intelligence source

> Research article (International Journal of Economics and Business Research, 2017) · cited 12× · AI/ML

**Wikidata**: [openalex:W4250419040](https://www.wikidata.org/wiki/openalex:W4250419040)  
**Source**: https://4ort.xyz/entity/customer-based-perceptual-map-as-a-marketing-intelligence-source