# Customer based execution and strategy: Enhancing the relevance & utilization of B2B scholarship in the C-suite

> Research article (Industrial Marketing Management, 2020) · cited 20× · AI/ML

**Wikidata**: [openalex:W3036273946](https://www.wikidata.org/wiki/openalex:W3036273946)  
**Source**: https://4ort.xyz/entity/customer-based-execution-and-strategy-enhancing-the-relevance-amp-utilization-of-b2b-scholarship-in-the-c-suite