# Customer-based brand equity in a digital age: An analysis of brand associations in user-generated social media content.

> 2020 doctoral thesis by Shobhit Eusebius at University of Otago

**Wikidata**: [Q112465237](https://www.wikidata.org/wiki/Q112465237)  
**Source**: https://4ort.xyz/entity/customer-based-brand-equity-in-a-digital-age-an-analysis-of-brand-associations-in-user-generated-social-media-content-


## References

1. [Source](http://hdl.handle.net/10523/9882)