# Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments

> Research article (Marketing Science, 2017) · cited 266× · AI/ML

**Wikidata**: [openalex:W3121632328](https://www.wikidata.org/wiki/openalex:W3121632328)  
**Source**: https://4ort.xyz/entity/customer-acquisition-via-display-advertising-using-multi-armed-bandit-experiments