# Cultural Similarity, Consumer Ethnocentrism and Product Necessity in Evaluation of Malaysian Products: Indonesian Consumer Perspective

> Research article (Procedia - Social and Behavioral Sciences, 2015) · cited 11× · AI/ML

**Wikidata**: [openalex:W2193313232](https://www.wikidata.org/wiki/openalex:W2193313232)  
**Source**: https://4ort.xyz/entity/cultural-similarity-consumer-ethnocentrism-and-product-necessity-in-evaluation-of-malaysian-products-indonesian-consumer