# Cultural intelligence and adaptive selling behaviors in cross-cultural selling: The cognitive resource theory and social role theory perspective

> Research article (Journal of Business Research, 2022) · cited 53× · AI/ML

**Wikidata**: [openalex:W4226103602](https://www.wikidata.org/wiki/openalex:W4226103602)  
**Source**: https://4ort.xyz/entity/cultural-intelligence-and-adaptive-selling-behaviors-in-cross-cultural-selling-the-cognitive-resource-theory-and-social-