# Cultural evolution of normative motivations for sustainable behaviour

> Research article (Nature Sustainability, 2018) · cited 65× · AI/ML

**Wikidata**: [openalex:W2799645731](https://www.wikidata.org/wiki/openalex:W2799645731)  
**Source**: https://4ort.xyz/entity/cultural-evolution-of-normative-motivations-for-sustainable-behaviour