# Cultural consequences of brands' masstige: An emerging market perspective

> Research article (Journal of Business Research, 2022) · cited 61× · AI/ML

**Wikidata**: [openalex:W4226201233](https://www.wikidata.org/wiki/openalex:W4226201233)  
**Source**: https://4ort.xyz/entity/cultural-consequences-of-brands-masstige-an-emerging-market-perspective