# Cultivating destination brand ambassadors in rural China: Examining the role of residents' welcoming nature

> Research article (International Journal of Tourism Research, 2021) · cited 14× · AI/ML

**Wikidata**: [openalex:W3159304493](https://www.wikidata.org/wiki/openalex:W3159304493)  
**Source**: https://4ort.xyz/entity/cultivating-destination-brand-ambassadors-in-rural-china-examining-the-role-of-residents-welcoming-nature