# CSR as a buffer or backfire in brand transgressions: a motivated reasoning perspective

> Research article (European Journal of Marketing, 2025) · cited 15× · AI/ML

**Wikidata**: [openalex:W4406228609](https://www.wikidata.org/wiki/openalex:W4406228609)  
**Source**: https://4ort.xyz/entity/csr-as-a-buffer-or-backfire-in-brand-transgressions-a-motivated-reasoning-perspective