# Crumbs of the Cookie: User Profiling in Customer-Base Analysis and Behavioral Targeting

> Research article (Marketing Science, 2016) · cited 168× · AI/ML

**Wikidata**: [openalex:W2345091005](https://www.wikidata.org/wiki/openalex:W2345091005)  
**Source**: https://4ort.xyz/entity/crumbs-of-the-cookie-user-profiling-in-customer-base-analysis-and-behavioral-targeting