# Cross-Device and Cross-Channel Identity Measurement Issues and Guidelines

> Research article (Journal of Advertising Research, 2017) · cited 13× · AI/ML

**Wikidata**: [openalex:W2593994246](https://www.wikidata.org/wiki/openalex:W2593994246)  
**Source**: https://4ort.xyz/entity/cross-device-and-cross-channel-identity-measurement-issues-and-guidelines