# Cross-Category Add-On Bundling: Impact of the Consumption Nature of Bundled Products on Discount Framing Effectiveness

> Research article (Journal of Travel Research, 2021) · cited 11× · AI/ML

**Wikidata**: [openalex:W3216030607](https://www.wikidata.org/wiki/openalex:W3216030607)  
**Source**: https://4ort.xyz/entity/cross-category-add-on-bundling-impact-of-the-consumption-nature-of-bundled-products-on-discount-framing-effectiveness