# Cross-border marketing ecosystem orchestration: A conceptualization of its determinants and boundary conditions

> Research article (International Journal of Research in Marketing, 2021) · cited 35× · AI/ML

**Wikidata**: [openalex:W3205965054](https://www.wikidata.org/wiki/openalex:W3205965054)  
**Source**: https://4ort.xyz/entity/cross-border-marketing-ecosystem-orchestration-a-conceptualization-of-its-determinants-and-boundary-conditions