# CRM in social media: Predicting increases in Facebook usage frequency

> Research article (European Journal of Operational Research, 2015) · cited 68× · AI/ML

**Wikidata**: [openalex:W2058001440](https://www.wikidata.org/wiki/openalex:W2058001440)  
**Source**: https://4ort.xyz/entity/crm-in-social-media-predicting-increases-in-facebook-usage-frequency