# Critical success factors of temporary retail activations: A multi-actor perspective

> Research article (Journal of Retailing and Consumer Services, 2017) · cited 42× · AI/ML

**Wikidata**: [openalex:W2759397835](https://www.wikidata.org/wiki/openalex:W2759397835)  
**Source**: https://4ort.xyz/entity/critical-success-factors-of-temporary-retail-activations-a-multi-actor-perspective