# Criteria for selecting actors for the value co-creation in startups

> Research article (Journal of Business and Industrial Marketing, 2022) · cited 26× · AI/ML

**Wikidata**: [openalex:W4206174844](https://www.wikidata.org/wiki/openalex:W4206174844)  
**Source**: https://4ort.xyz/entity/criteria-for-selecting-actors-for-the-value-co-creation-in-startups