# Creativity: Intuitive processing outperforms deliberative processing in creative idea selection

> Research article (Journal of Experimental Social Psychology, 2017) · cited 101× · AI/ML

**Wikidata**: [openalex:W2749732745](https://www.wikidata.org/wiki/openalex:W2749732745)  
**Source**: https://4ort.xyz/entity/creativity-intuitive-processing-outperforms-deliberative-processing-in-creative-idea-selection