# Creativity and successful product concept selection for innovation

> Research article (International Journal of Design Creativity and Innovation, 2020) · cited 15× · AI/ML

**Wikidata**: [openalex:W3114664083](https://www.wikidata.org/wiki/openalex:W3114664083)  
**Source**: https://4ort.xyz/entity/creativity-and-successful-product-concept-selection-for-innovation