# Creative contests: knowledge generation and underlying learning dynamics for idea generation

> Research article (Journal of Marketing Management, 2016) · cited 31× · AI/ML

**Wikidata**: [openalex:W2551775267](https://www.wikidata.org/wiki/openalex:W2551775267)  
**Source**: https://4ort.xyz/entity/creative-contests-knowledge-generation-and-underlying-learning-dynamics-for-idea-generation