# Creative Appeals in Firm-Generated Content and Product Performance

> Research article (Information Systems Research, 2021) · cited 23× · AI/ML

**Wikidata**: [openalex:W3212570876](https://www.wikidata.org/wiki/openalex:W3212570876)  
**Source**: https://4ort.xyz/entity/creative-appeals-in-firm-generated-content-and-product-performance