# Creating customer value from data: foundations and archetypes of analytics-based services

> Research article (Electronic Markets, 2021) · cited 39× · AI/ML

**Wikidata**: [openalex:W3209080199](https://www.wikidata.org/wiki/openalex:W3209080199)  
**Source**: https://4ort.xyz/entity/creating-customer-value-from-data-foundations-and-archetypes-of-analytics-based-services