# Creating and managing participative brand communities: The roles members perform

> Research article (Journal of Business Research, 2019) · cited 58× · AI/ML

**Wikidata**: [openalex:W2955610873](https://www.wikidata.org/wiki/openalex:W2955610873)  
**Source**: https://4ort.xyz/entity/creating-and-managing-participative-brand-communities-the-roles-members-perform