# Creating a fuzzy DEMATEL-ISM-MICMAC -fuzzy BWM model for the organization's sustainable competitive advantage, incorporating green marketing, social responsibility, brand equity and green brand image

> Research article (Sustainable Futures, 2024) · cited 29× · AI/ML

**Wikidata**: [openalex:W4401820640](https://www.wikidata.org/wiki/openalex:W4401820640)  
**Source**: https://4ort.xyz/entity/creating-a-fuzzy-dematel-ism-micmac-fuzzy-bwm-model-for-the-organization-s-sustainable-competitive-advantage-incorporati