# Crafting strategy for international marketing: outside-in or inside-out?

> Research article (International Marketing Review, 2019) · cited 39× · AI/ML

**Wikidata**: [openalex:W2953361816](https://www.wikidata.org/wiki/openalex:W2953361816)  
**Source**: https://4ort.xyz/entity/crafting-strategy-for-international-marketing-outside-in-or-inside-out