# Crafting customer insight: What we can learn from the revival of the vinyl record

> Research article (Business Horizons, 2020) · cited 11× · AI/ML

**Wikidata**: [openalex:W3023490241](https://www.wikidata.org/wiki/openalex:W3023490241)  
**Source**: https://4ort.xyz/entity/crafting-customer-insight-what-we-can-learn-from-the-revival-of-the-vinyl-record