# CRAFTING AND EVALUATING GENERATIVE AI PROMPTS: INSIGHTS FROM STUDENTS, EDUCATORS, AND MARKETERS

> Research article (Marketing Education Review, 2024) · cited 25× · AI/ML

**Wikidata**: [openalex:W4405796935](https://www.wikidata.org/wiki/openalex:W4405796935)  
**Source**: https://4ort.xyz/entity/crafting-and-evaluating-generative-ai-prompts-insights-from-students-educators-and-marketers