# Crafting an organizational strategy for the new era: a qualitative study of artificial intelligence transformation in a homegrown Singaporean hotel chain

> Research article (Business Process Management Journal, 2025) · cited 15× · AI/ML

**Wikidata**: [openalex:W4409326499](https://www.wikidata.org/wiki/openalex:W4409326499)  
**Source**: https://4ort.xyz/entity/crafting-an-organizational-strategy-for-the-new-era-a-qualitative-study-of-artificial-intelligence-transformation-in-a-h