# Crafting a paying-it-forward mindset in business: Five principles for a competitive employer branding advantage

> Research article (Business Horizons, 2022) · cited 16× · AI/ML

**Wikidata**: [openalex:W4206094619](https://www.wikidata.org/wiki/openalex:W4206094619)  
**Source**: https://4ort.xyz/entity/crafting-a-paying-it-forward-mindset-in-business-five-principles-for-a-competitive-employer-branding-advantage