# Country-of-origin image (COI) as a country-specific advantage (CSA): Scale development and validation of COI as a resource within the firm perspective

> Research article (Journal of Business Research, 2017) · cited 43× · AI/ML

**Wikidata**: [openalex:W2770477819](https://www.wikidata.org/wiki/openalex:W2770477819)  
**Source**: https://4ort.xyz/entity/country-of-origin-image-coi-as-a-country-specific-advantage-csa-scale-development-and-validation-of-coi-as-a-resource-wi