# Country of origin branding: an integrative perspective

> Research article (Journal of Product & Brand Management, 2016) · cited 64× · AI/ML

**Wikidata**: [openalex:W2488503011](https://www.wikidata.org/wiki/openalex:W2488503011)  
**Source**: https://4ort.xyz/entity/country-of-origin-branding-an-integrative-perspective